Scott Felsenfeld is a Detroit-based video editor at Hogarth, cutting brand campaigns for Ford. He’s also a filmmaker on the side, running a short film competition team called 52 Scripts. In this episode, Scott joins Catch+Release ECD Tom Christmann to talk about editing as storytelling, the impact of AI on the craft, and what it takes to keep creating when the tools—and the timelines—are changing fast.
All content for Lost In Found Podcast is the property of Catch+Release and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Scott Felsenfeld is a Detroit-based video editor at Hogarth, cutting brand campaigns for Ford. He’s also a filmmaker on the side, running a short film competition team called 52 Scripts. In this episode, Scott joins Catch+Release ECD Tom Christmann to talk about editing as storytelling, the impact of AI on the craft, and what it takes to keep creating when the tools—and the timelines—are changing fast.
In the latest episode of "Lost In Found", the new podcast about UGC, Found Content and the creator economy from Catch+Release, host Tom Christmann engages in a captivating conversation with Brian Sykes, a graphic designer and advertising creative based in Southern Pines, North Carolina. Aside from his day job making ads, Brian’s been posting one AI lesson every day on LinkedIn since September of last year.
In this episode, we explore what Brian has learned about the fascinating intersection of AI and human creativity. Brian shares his valuable insights and perspectives on this constantly evolving landscape from the perspective of someone who makes content for brands every day. Listen as Tom and Brian discuss the implications of Artificial Intelligence (AI) on the advertising creative process.
4 takeaways from the conversation that might be relevant to marketers:
1. REINVENT THE PROCESS
Don’t be afraid to let AI create procedural efficiencies. For instance, you can now create a pretty detailed marketing plan in seconds. Brian tells us how he did that and how using AI for repetitive tasks leaves him more time to do the human stuff. Which brings us to our next point.
2. GET MORE HUMAN
Yes, AI is scraping the internet for human intelligence to fuel new content creation. And yes, that serves up serious ethical and legal questions that must be answered. So companies should take this opportunity to lean into their humans. Use any time saved from procedural efficiency to build relationships with creators and partners. Because there will always be human creators. In fact, over 94% of Influencers admit to using AI themselves.
3. UGC > AI
Billions of images and hundreds of thousands of hours of video are posted to the internet by real people every single day. This fresh, organic content can’t be replicated. It literally is human experience; Billions of real, human makers constantly producing remarkable content on every platform. The content is just a by-product of their real life experiences. While AI may be able to make incredible and interesting images, it cannot replicate the authenticity and meaning that come from genuine human expression in context. When it tries, the results have been laughable.
4. KNOW THE RISKS
If the recent legal situation is any guide, AI is heading for a licensing problem. Now is the perfect time to consider a content licensing platform like Catch+Release, the producers of the Lost In Found podcast. that connects brands with authentic and resonant UGC content wherever it lives. Catch+Release offers a solution that enables marketers to tap into the vast well of human creativity, leveraging UGC across every platform. By licensing content from real creators wherever they are, brands can ensure they always get the most authentic and engaging content for their campaigns.
So, what does AI think of this episode? We aksed it to listen. Here’s what it thought:
“The Brian Sykes episode of the Lost in Found podcast offers a fascinating glimpse into the evolving landscape of AI and its impact on the advertising creative process. Through this engaging conversation, we gain insights into the procedural efficiencies that AI provides while recognizing the irreplaceable power of authentic human creativity. As we navigate the future, it is crucial to strike a balance between leveraging AI technologies and harnessing the immense creative potential of human makers worldwide.”
Gee, thanks, A. Or should I call you Mr. Intelligence?
Lost In Found Podcast
Scott Felsenfeld is a Detroit-based video editor at Hogarth, cutting brand campaigns for Ford. He’s also a filmmaker on the side, running a short film competition team called 52 Scripts. In this episode, Scott joins Catch+Release ECD Tom Christmann to talk about editing as storytelling, the impact of AI on the craft, and what it takes to keep creating when the tools—and the timelines—are changing fast.
