We sit down with Tim Cullen, CEO of Tradespec, about his journey from corporate insurance to building one of Australia’s fastest-growing fleet rental businesses for tradies. Tim shares how he scaled Tradespec from a single vehicle to a fleet of 700 across Brisbane and Melbourne. The conversation covers hiring challenges, company culture, and the role of social media in attracting top talent. Tim also opens up about the financial hurdles of rapid growth, from cash flow struggles to capital investment. With a Fastest Growing Business award under his belt, Tim’s insights are a must-listen for anyone looking to scale in a competitive market.