Lord David Puttnam on New Media Opportunities - for iPod/iPhone
The Open University
2 episodes
5 days ago
In this wide-ranging and provocative interview, David Puttnam spells out the impact that digitisation will have on both traditional TV broadcasters and on specialist providers such as the OU. Essentially, viewers will be able not only to control what they see amd when they want it, but also use technology to interact with the content in exciting new ways. This trend towards ‘narrowcasting’ rather than ‘broadcasting’ could be very good news for the OU, providing they choose delivery partners with the same strategic public service objectives, endeavour to make their content more relevant, and embrace innovative new approaches to learning.
All content for Lord David Puttnam on New Media Opportunities - for iPod/iPhone is the property of The Open University and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this wide-ranging and provocative interview, David Puttnam spells out the impact that digitisation will have on both traditional TV broadcasters and on specialist providers such as the OU. Essentially, viewers will be able not only to control what they see amd when they want it, but also use technology to interact with the content in exciting new ways. This trend towards ‘narrowcasting’ rather than ‘broadcasting’ could be very good news for the OU, providing they choose delivery partners with the same strategic public service objectives, endeavour to make their content more relevant, and embrace innovative new approaches to learning.
Lord David Puttnam on New Media Opportunities - for iPod/iPhone
17 years ago
Transcript -- Lord Puttnam on New Media
Lord Puttnam talks new opportunities in broadcasting and education
Lord David Puttnam on New Media Opportunities - for iPod/iPhone
In this wide-ranging and provocative interview, David Puttnam spells out the impact that digitisation will have on both traditional TV broadcasters and on specialist providers such as the OU. Essentially, viewers will be able not only to control what they see amd when they want it, but also use technology to interact with the content in exciting new ways. This trend towards ‘narrowcasting’ rather than ‘broadcasting’ could be very good news for the OU, providing they choose delivery partners with the same strategic public service objectives, endeavour to make their content more relevant, and embrace innovative new approaches to learning.
