Our guest is Chris Jack: @chr1sjack We then jump to South Africa to catch up with Chris who is an avid sneaker collector of the rarest and hardest finds which he documents on his review show @sneakerstories.tv In this chat we cover: + His previous position as a DJ and current status with that + Potentially merging his two Loves of music and trainers + Excitement at fresh Pioneer equipment design concepts by Virgil Abloh + Yeezy revolutionising the Adidas world + Kanye bringing through creative visionaries and how they’ve all gone on to be successful within the fashion world + The importance of learning about the history of specific kicks and its story if you are to be a serious collector + What he looks for in a trainer and what he looks for when capturing a story + The role of bringing in fellow content contributors + Sharing his knowledge as a trainer consultant and also the concept being born out of wanting to bestow SA with localised information of the world of sneakers + His growth and popularity growing in Europe and the US + Managing the difficulty of sharing enough information to help people without giving away his essential secrets and contacts + How to combat and protect yourself from fake sellers + The community amongst sneaker-heads + The situation of women’s trainers releases in SA + His favourite fashion designer and trainer collaborations + Funny story about acquiring a rare sneaker from South Korea + The time he met Pharrell Williams + If he wears his trainers and how he rotates them to avoid them wearing out + His favourite trainer model + Sharing his Birthday with Air Max Day + The issue with brands re-commissioning trainers and its adverse affect of the value of its collectability Be sure to tune in and tap into the good vibes that are gonna be oozing throughout each chat Add @benrandm on Instagram to be able to join in for future live Loose Lips chats and @Pop.Cult.Chic to be in the know for the latest exclusive drops of essential content Live the Life You Love Love the Life You Live💗 #benrandm🙌🏾