What if secondhand felt as polished as buying new—and actually grew brand loyalty? We sit down with Relay, the Korean recommerce engine powering white‑label resale for major fashion groups and department stores, to unpack how trust, speed, and cleaning every item can flip circularity into a profit center. From doorstep pick‑ups and instant store credit to meticulous QC and photography, Relay’s model keeps resale inside the brand ecosystem and turns trade‑ins into repeat purchases. We get int...
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What if secondhand felt as polished as buying new—and actually grew brand loyalty? We sit down with Relay, the Korean recommerce engine powering white‑label resale for major fashion groups and department stores, to unpack how trust, speed, and cleaning every item can flip circularity into a profit center. From doorstep pick‑ups and instant store credit to meticulous QC and photography, Relay’s model keeps resale inside the brand ecosystem and turns trade‑ins into repeat purchases. We get int...
From Patagonia to Archive: Scaling Re-Commerce with Alex Kremer
LOOPED IN with Carl Warkentin
1 hour 14 minutes
4 months ago
From Patagonia to Archive: Scaling Re-Commerce with Alex Kremer
Alex Kremer takes us on a journey through the rapidly evolving world of branded resale, sharing hard-won insights from his pioneering work launching Patagonia's Worn Wear program and his current role as VP at Archive, which recently secured $30 million in Series B funding. What truly sets branded resale apart from generic marketplaces is the trust factor. Customers consistently pay premium prices when buying secondhand directly through a brand they trust, knowing the items have been properly...
LOOPED IN with Carl Warkentin
What if secondhand felt as polished as buying new—and actually grew brand loyalty? We sit down with Relay, the Korean recommerce engine powering white‑label resale for major fashion groups and department stores, to unpack how trust, speed, and cleaning every item can flip circularity into a profit center. From doorstep pick‑ups and instant store credit to meticulous QC and photography, Relay’s model keeps resale inside the brand ecosystem and turns trade‑ins into repeat purchases. We get int...
