There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.Links:Rory Sutherland on the rebrandWhy Jaguar Had To Blow Up Its Brand In Order To Save ItWhy Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer ExplainsEmergency Pod: Jaguar’s Rebrand - Fearless or Foolish?Emerge...
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There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.Links:Rory Sutherland on the rebrandWhy Jaguar Had To Blow Up Its Brand In Order To Save ItWhy Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer ExplainsEmergency Pod: Jaguar’s Rebrand - Fearless or Foolish?Emerge...
EP12 - Why China has the most exciting car market right now. Joe reports from Shanghai.
Looking Out - The Podcast
44 minutes
1 year ago
EP12 - Why China has the most exciting car market right now. Joe reports from Shanghai.
For two decades, China has been the goose that laid the golden egg for Western automakers.Now, it might just be the market that screws the pooch.Joe heads to Shanghai after a few years away to see just how far the Chinese manufacturers have come. We explore how automotive culture is developing, and paint a picture of the challenges ahead for both Chinese and Western automotive manufacturers in this critical market.That's it for this episode! Thanks for listening.If you like what you hear...
Looking Out - The Podcast
There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.Links:Rory Sutherland on the rebrandWhy Jaguar Had To Blow Up Its Brand In Order To Save ItWhy Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer ExplainsEmergency Pod: Jaguar’s Rebrand - Fearless or Foolish?Emerge...
