There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.Links:Rory Sutherland on the rebrandWhy Jaguar Had To Blow Up Its Brand In Order To Save ItWhy Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer ExplainsEmergency Pod: Jaguar’s Rebrand - Fearless or Foolish?Emerge...
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There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.Links:Rory Sutherland on the rebrandWhy Jaguar Had To Blow Up Its Brand In Order To Save ItWhy Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer ExplainsEmergency Pod: Jaguar’s Rebrand - Fearless or Foolish?Emerge...
EP06 - Reimagining GM's culture for a post-CarPlay world, the Paris Scooter ban, and generative AI in design studios
Looking Out - The Podcast
46 minutes
2 years ago
EP06 - Reimagining GM's culture for a post-CarPlay world, the Paris Scooter ban, and generative AI in design studios
In this episode:GM's post-CarPlay Culture So GM's gone out on a limb and said they're ditching Apple CarPlay and Android Auto for their next generation of cars. To help them on their way, they've hired Mike Abbot, formerly head of Apple's (notoriously) flakey iCloud services.But we reckon that hiring a big name from another sector won't be enough to fulfil GM's connected car ambitions. The company will need to fundamentally rethink their culture, and we offer a few ideas for how they might ge...
Looking Out - The Podcast
There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.Links:Rory Sutherland on the rebrandWhy Jaguar Had To Blow Up Its Brand In Order To Save ItWhy Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer ExplainsEmergency Pod: Jaguar’s Rebrand - Fearless or Foolish?Emerge...
