Everything is sales - and in today's job market, the person who gets hired isn't necessarily the best candidate, but the one who's best at marketing themselves.

Arielle Knutson is the CEO of Oiselle, a women’s running apparel brand where she leads with a focus on brand strategy, community, and culture. She brings two decades of experience building mission-driven brands, including her leadership at Nuun Hydration, where she helped scale one of the most recognized names in endurance sport. A lifelong athlete and 9-time IRONMAN finisher, Arielle has also completed 8 marathons, and 4 ultramarathons. Her leadership reflects the same discipline and drive she brings to sport, building teams and brands with resilience and staying power.

Jon chats with Arielle about:

• the strategy behind achieving a 3x return on ad spend

• the fundamentals of effective storytelling

• the trend of large brands strategically investing in women's sports
• the evolution of what defines a media company

Stay connected:

Follow Arielle:

https://www.linkedin.com/in/arielleknutson/

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