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Long Run Labs
Jonathan Levitt
24 episodes
4 days ago
Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.
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Business
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All content for Long Run Labs is the property of Jonathan Levitt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.
Show more...
Business
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How Ultra Trail Cape Town (UTCT) Created a Global Running Destination with Race Director, Stuart McConnachie
Long Run Labs
53 minutes 31 seconds
2 months ago
How Ultra Trail Cape Town (UTCT) Created a Global Running Destination with Race Director, Stuart McConnachie

Starting and building a race isn’t easy, but Stu McConnachie’s passion and community-focused business strategy have led UTCT to what it is today.


Stuart McConnachie is a prominent figure in South Africa's trail running community, best known as the Race Director of the RMB Ultra-Trail Cape Town (UTCT), one of Africa’s most prestigious trail running events. Since its inception in 2014, McConnachie has played a pivotal role in developing UTCT into a globally recognized race that attracts elite runners from over 50 countries. Founder of the most prominent trail community in Cape Town, Tuesday Trails, Stuart is a runner and passionate advocate for the community and the trail environment of Cape Town and surrounds. 


Jon chats with Stu about:

  • How Stu Discovered that Race Directing is his Calling

  • Developing UTCT & Building a Strong Community
  • Finding Sponsorships & Implementing an Effective Business Model
  • The Philosophy & Values that Anchor UTCT
  • How UTCT Compares to Other International Races


Stay connected:


Follow Stu:

https://www.instagram.com/stuaay/


This episode is supported by:


Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Long Run Labs
Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.