How to Succeed as a Small Brand Without Selling Out with Lloyd Vogel

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Long Run Labs

Jonathan Levitt

24 episodes

4 days ago

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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How to Succeed as a Small Brand Without Selling Out with Lloyd Vogel

Long Run Labs

58 minutes 26 seconds

1 week ago

How to Succeed as a Small Brand Without Selling Out with Lloyd Vogel

What happens when you refuse to sell out your community for a few extra percentage points?

Lloyd is the Co-Founder and CEO of Garage Grown Gear. An avid backpacker and paddler, Lloyd first entered into the outdoor industry through trip-leading and outdoor education. Based in Minneapolis MN, Lloyd is a huge fan of small brands, light packs, and large meals.

Jon chats with Lloyd about:

his journey founding and building Garage Grown Gear
the niche focus of ultralight backpacking
the importance of supporting small brands
the difference between email/affiliate/influencer marketing
adaptation challenges for established companies

Stay connected:

Follow Lloyd:

https://www.linkedin.com/in/lloyd-vogel-180566121

Garage Grown Gear:

https://www.garagegrowngear.com/?srsltid=AfmBOoqwrKqRMnXNuqFR2EAcH8596y8asNMF2K-Z4EY1Pl7336VXAEm2

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best.