Anton Krupicka and Kelsey Quinn on Ultra Running's Evolution and the Art of Brand-Athlete Partnerships

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Long Run Labs

Jonathan Levitt

24 episodes

4 days ago

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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Anton Krupicka and Kelsey Quinn on Ultra Running's Evolution and the Art of Brand-Athlete Partnerships

Long Run Labs

50 minutes 19 seconds

2 weeks ago

Anton Krupicka and Kelsey Quinn on Ultra Running's Evolution and the Art of Brand-Athlete Partnerships

From $4,000 annual sponsorships to multi-faceted brand partnerships—Anton Krupicka and La Sportiva's Kelsey Quinn reveal how ultra running's explosive growth transformed athlete sponsorship from performance-only deals to authentic storytelling collaborations.

Anton Krupicka is a 30-year veteran of running with podiums at major ultramarathons around the world. For the past 15 years he has combined his passion for running with climbing, adventure cycling and ski touring. He lives in Boulder, CO.

Kelsey is the Sports Marketing Manager at La Sportiva, where she works closely with athletes and partners to shape how the brand shows up in the community. She's passionate about the outdoors and building authentic connections between athletes, brands, and the people who love the sport.

Jon chats with Anton and Kelsey about:

How ultra running has evolved over the past 10-15 years
Maintaining sport integrity while enabling commercialization
Bringing project ideas and engagement to brands
Advice for athletes seeking sponsorships

Stay connected:

Follow Anton:

https://www.instagram.com/antonkrupicka/

Follow Kelsey:

https://www.instagram.com/_kelsquinn/

This episode is supported by:

Superfiliate:

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Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.