Felipe Sardi (La Palma y El Tucán) wasn't always a coffee producer and exporter. We dig into the early years of failure preluding La Palma as it is today, and what the tipping point was for Felipe and Elisa (co-founder and partner). Felipe talks to us about how organic farming practices haven’t paid off for Colombian coffee farmers, and why the specialty coffee industry should be pushing the limits to become more sustainable.