Mat’s mantra, “Hard Work Pays Off” (HWPO), guided him to become the most decorated and dominant athlete in the history of CrossFit, which now drives him in business. ‍In his competitive career, he earned five consecutive CrossFit Games Titles as the Fittest Man on Earth (2016 - 2020) and finished on the podium seven consecutive times (2014-2020).

Before finding CrossFit, Fraser had an entire career in Olympic Weightlifting. He was the 2009 Junior National Weightlifting Champion and a Resident Athlete at the Olympic Training Center. ‍Most recently, Mat coached HWPO PRO Athlete Mal O’Brien to a 2nd-place finish at the 2022 CrossFit Games and assisted Jake Marconi in coaching HWPO PRO athlete Jayson Hopper to a 7th-place finish.