Two Texas girls on a couch talking grit, elegance, and the real work of building a brand. Mair, founder of Mair Fragrance, shares how a handwritten signature sparked a decade-long journey, why she designs soft scents to complement you not overpower you, and what almost ended her company this year. We cover distribution, contracts, influencer fatigue, and the mantra that guides her now, think slow, move fast.
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Two Texas girls on a couch talking grit, elegance, and the real work of building a brand. Mair, founder of Mair Fragrance, shares how a handwritten signature sparked a decade-long journey, why she designs soft scents to complement you not overpower you, and what almost ended her company this year. We cover distribution, contracts, influencer fatigue, and the mantra that guides her now, think slow, move fast.
What starts as a mezcal-fueled bar crawl in the West Village turns into a full-fledged business. In this episode, we sit down with Noah Sinkoff and Raf Ayala, co-founders of Conozco, a premium canned mezcal cocktail brand launching its first flavor. We crack open a can from their inaugural production run, talk through the realities of self-funding while working full-time, and explore what it really takes to launch a brand rooted in craft, culture, and connection. From customs issues to label ...
Login Podcast
Two Texas girls on a couch talking grit, elegance, and the real work of building a brand. Mair, founder of Mair Fragrance, shares how a handwritten signature sparked a decade-long journey, why she designs soft scents to complement you not overpower you, and what almost ended her company this year. We cover distribution, contracts, influencer fatigue, and the mantra that guides her now, think slow, move fast.
