Logan Paul Biography Flash a weekly Biography.

This weekend Logan Paul is once again making headlines for both his business bravado and the inevitable swirl of controversy that always seems a step behind. The most significant news comes straight from the business world: Logan Paul’s beverage empire, Prime Hydration, has just entered into a legal showdown with Lionel Messi’s competing drink Más+ after Prime filed a lawsuit claiming that Messi’s team engaged in misleading marketing. Paul alleges that Más+ is falsely tying Messi to the origins of their sports drink, and with global beverage dominance at stake, this battle could reshape the rapidly growing athlete-endorsed beverage industry, according to Food Dive.

At the same time, Paul is fending off growing headaches closer to home. Prime, though once the must-have energy drink beloved by teens and influencers, is facing sagging sales and hard legal scrutiny. Multiple outlets, including TechCrunch and AOL, have reported that Prime’s hype faded significantly in 2024, including a 70 percent sales drop in the U.K. alone and ongoing regulatory investigations into its caffeine content. A $68 million lawsuit from bottle supplier Refresco and a fresh Olympics-themed legal spat over alleged misuse of Team USA branding have only fueled drama. Still, Paul is actively defending the drink’s caffeine levels—he recently hit back at lawmakers and health watchdogs, insisting the product is safe and pointing to strong performance in American markets.

For those tracking Logan as an entrepreneur, his net worth now stands at a staggering 112 million pounds, or $150 million, according to World In Sport and Celebrity Net Worth. The bulk of his fortune flows from Prime although boxing appearances, WWE stints, his Impaulsive podcast, and clothing lines keep those revenue streams healthy. Paul’s investments stretch into crypto, real estate, and startups, and he famously owns millions in rare Pokémon cards.

Social media remains Logan’s stage. This week’s platforms are aglow with commentary around his Prime battle with Messi—fans and critics alike dissecting every move. Meanwhile, his legal woes over CryptoZoo still haunt him—lawsuits from investors and his own public promises to refund some NFT buyers are back in the news as he faces renewed scrutiny around celebrity crypto schemes, per AOL.

Despite, or more likely because of, this mix of legal drama, business expansion, and constant controversy, people keep watching Logan Paul. Whether he’s in a wrestling ring, the center of a billion-dollar beverage brawl, or just stirring the pot online, Logan has mastered the art of turning every headline into conversation.

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