The Iowa State Cyclones offense has been hampered by significant third-down inefficiency in their recent losses to Cincinnati and Colorado, converting a combined 6-of-28 attempts. This glaring issue, which has stalled critical drives and squandered scoring opportunities, has placed the team at a difficult Iowa State Football Crossroads. However, head coach Matt Campbell remains remarkably unconcerned with the raw third-down statistics, instead emphasizing his philosophical commitment to dominating the earlier stages of the drive. Campbell is focused on being "better on first and second down," noting that the Cyclone offense has effectively moved the ball early in series against both the Bearcats and the Buffaloes. This belief posits that successful execution on first and second down—the foundational plays—will naturally lead to more manageable third-down situations, effectively rendering the conversion rate a downstream symptom rather than the root cause. For Iowa State Football, identifying effective third down fixes will be essential for future success. The implication of Campbell’s "first and second down" mindset is clear: Iowa State is committed to running their offense, regardless of opponents' defensive packages. However, this approach creates a vulnerability for the upcoming matchup against BYU Football, a team built on defensive consistency. The Cougars' defense, while occasionally giving up yards, excels at timely pressures and forcing opposing offenses off-schedule. BYU can exploit this mindset by using disguised coverages and unpredictable blitzes on early downs, specifically targeting the run game and short passes. If BYU can create negative plays or force second and third downs of seven or more yards, they negate Campbell's fundamental philosophy and expose the Cyclone’s current third-down struggles. BYU Football’s goal will be to make Iowa State consistently try to convert in long-yardage situations, exploiting the current Big 12 third down efficiency deficit, forcing difficult quarterback decisions that have proved costly in recent weeks.