In this interview, we meet Juan Ramon, the Managing Founder of REE, the company of single-origin coffee brands based in Belgium importing from sustainable coffee cooperatives of Mexico. He shares how the sales went down immediately as the restaurants and bars that used to order the coffee closed for the lockdown. But the coffee did not stop growing and the farmers did not stop harvesting. So the business had to continue. That pushed Juan Ramon to move from selling coffee as a commodity to a finished product and to improve the webshop which connects original producers to the individual consumers.
#LockdownEconomy #SustainableDevelopementGoals #AlterContacts #SDGaction35868
About the Guest
RÉÉ is a ”Single Origin Coffee Brand”, meaning that focuses on promoting, commercialising and producing coffee beans coming from one coffee- producing country, Mexico. “Creating a single-origin coffee means to deliver the promise of offering the actual taste of origin, cause coffee is a very absorbent fruit, it absorbs the taste of the plantations and somehow the passion of the coffee growers too.”
Taste RÉÉ within Europe in the purchase of € 20 euros receive 250 gr of our sustainable “Café Reserva el Triunfo” using the #lockdowneconomy and share it on Instagram. Promotion is valid until the 31st of August.
For more information explore RÉÉ website and discover our coffee journey. http://ree-coffee.com/
Follow us on Instagram https://www.instagram.com/ree.coffeeoriginals/
About the Host
Julia Skupchenko is a co-founder of Think Tank for Sustainable Development, AlterContacts.org, a co-founder and lead mentor of the global online community of entrepreneurs, BusinessGreenHouse.org. She is a published writer for a leading international online magazine for small business with millions of readers, Entrepreneur.com. She is also a business mentor on the Artificial Intelligence program at Rockstart Startup Accelerator (Amsterdam) and at the Higher School of Economics (Moscow). In her personal practice as a Business Developer and Advisor, Julia has consulted 100+ entrepreneurs, experts, small and medium businesses across the globe. She is nominated for Entrepreneur Award 2020.