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Martina Russo: Speaking the language of action sports
Localization Today
15 minutes 19 seconds
1 week ago
Martina Russo: Speaking the language of action sports
Interview by Cameron Rasmusson
As an outdoor sports enthusiast and lover of languages, Martina Russo eventually combined her two passions into a specialized localization agency for action sports brands. She and her team strive to ensure their clients speak authentic lingo regardless of regional differences; after all, when lives can depend on choosing the right gear and following accurate instructions, quality counts.
Localization Today
Global business leaders turn to MultiLingual for the latest coverage of language, technology, business, and culture.
