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Lessons in Localization for Startups and Emerging Companies
Localization Today
9 minutes 5 seconds
1 month ago
Lessons in Localization for Startups and Emerging Companies
By Brian McConnell
Based on his experience helping technology startups build localization programs, the author shares common pitfalls that emerging companies often encounter when localizing their products — and presents strategies for avoiding them. He concludes with a call to language service providers to appeal to emerging businesses early in their development.
Localization Today
Global business leaders turn to MultiLingual for the latest coverage of language, technology, business, and culture.