In this episode, I speak with Julie, the force behind Pincha Salt, to explore her incredible journey from a cooking mishap to building a thriving gourmet salt and spice business. Based in Katherine, NT, Julie shares how she turned her love for flavours and community into an innovative enterprise.

We discuss her challenges, from overcoming imposter syndrome to sourcing high-quality, additive-free ingredients, and her decision to focus on boutique wholesale rather than scaling to major retailers. Julie also opens up about creating FODMAP-certified salt blends, collaborating with Monash University, and catering to customers with dietary needs.

Tune in to hear Julie’s insights on emerging trends, such as bush tucker botanicals and spices in beverages, her future plans for subscription models and recipe books, and her invaluable advice for aspiring entrepreneurs. Whether you're a foodie, a small business owner, or someone looking for inspiration, this episode is packed full of flavour for you.