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Local Newsletter Insider
TJ Larkin
50 episodes
1 week ago
Local Newsletter Insider is the definitive podcast and consulting resource for entrepreneurs building successful local newsletter businesses. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help newsletter publishers accelerate growth and maximize profitability.
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Entrepreneurship
Business
RSS
All content for Local Newsletter Insider is the property of TJ Larkin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Local Newsletter Insider is the definitive podcast and consulting resource for entrepreneurs building successful local newsletter businesses. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help newsletter publishers accelerate growth and maximize profitability.
Show more...
Entrepreneurship
Business
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Directories, Newsletters, and Local Moats
Local Newsletter Insider
46 minutes 52 seconds
2 months ago
Directories, Newsletters, and Local Moats

In this conversation, entrepreneur and creator Tim Stoddart explains why authenticity and consistency outperform overproduction—and how those same principles power high-margin local service businesses. We dig into his journey from documenting sobriety to building media assets, agencies, and newsletters, and why local SEO remains a durable path for independents.


Tim shares a clear model: start with a simple, repeatable service (local SEO), add media to build authority, and layer in directories for compounding leverage. We break down “winner-take-most” local packs, realistic pricing, and why delayed gratification is the core SEO skill. He also tackles packaging: how to combine newsletter ads, listings, podcast features, and basic SEO into offers that businesses actually buy.


You’ll learn how to pick higher-ticket local niches, sell without undercutting yourself, and structure processes that ship every week. We also zoom out on AI’s impact: why local intent is a protective moat and why community, offline touchpoints, and real-world presence are only getting more valuable.


Get in touch with Tim:

Website & personal newsletter — TimStodz.com

YouTube — Tim Stoddz

wordofmouthconversations.com

Copyblogger — Copyblogger.com

Social:

Twitter / X — @TimStodz

LinkedIn — Tim Stoddart

Instagram — @TimStodz

TikTok — @TimStodz

#LocalSEO #Directories #NewsletterGrowth #CreatorEconomy #SmallBusinessMarketing #PersonalBranding #ContentStrategy #AgencyLife #Hyperlocal #Entrepreneurship

Local Newsletter Insider
Local Newsletter Insider is the definitive podcast and consulting resource for entrepreneurs building successful local newsletter businesses. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help newsletter publishers accelerate growth and maximize profitability.