In this episode of Local Marketing School, Emily Steele interviews Caroline Grace, founder and CEO of Product and Prosper, to chat through building successful CPG brands in retail. Caroline shares insights to help emerging brands navigate retail complexities. She emphasizes the importance of proper positioning, packaging, and pricing, using the example of PAKTLI Foods to illustrate how refining a brand's story and foundation can lead to retail success. Caroline also discusses the necessity of maintaining both e-commerce and retail presence, treating them as connected but distinct strategies. A great listen for CPG brands looking to establish and grow their retail presence in 2025 and beyond!
TUNE IN FOR TOPICS LIKE:
02:02 Caroline shares her entrepreneurial journey and founding of Product and Prosper
04:32 Common challenges preventing brands from maintaining retail shelf presence
08:46 Three common misconceptions about retail expansion debunked
13:26 Essential components for building a strong retail brand identity
16:49 Understanding the three critical phases of CPG brand data analysis
21:31 Strategies for optimizing both e-commerce and retail channels
24:00 Case study: PAKTLI's successful transition from farmers markets to retail
27:03 Partnership opportunities with Product and Prosper
29:08 Future initiatives and growth plans for Product & Prosper
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Caroline’s episode:
#24: From DTC to Retail Ready | Umaimah Sharwani, Paro
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