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What Restaurant Brands Get Wrong About Marketing (and How to Fix It)
Local Marketing Beat Podcast
4 weeks ago
What Restaurant Brands Get Wrong About Marketing (and How to Fix It)
In this episode of Local Marketing Beat, host Christian Hustle sits down with restaurant marketing expert and official "Expert Burger Taster", Rev Ciancio, to unpack the biggest mistakes restaurant brands make, and the simple fixes that actually work.From listings management and consistency to the role of AI in restaurant discovery, Rev shares two decades of real-world experience helping restaurants grow visibility, engagement, and loyalty in a crowded digital landscape.If you’re in restaurant marketing, this episode is packed with lessons on how to stay discoverable, build trust, and keep your marketing engine running without overcomplicating it.🧠 Key TakeawaysWhy mastering restaurant marketing is an ongoing challengeHow AI is changing restaurant discovery and consumer behaviorWhy listings management is the foundation of visibilityThe real reason consistency matters more than perfectionHow to make reputation and reviews work for youSimple frameworks for building engagement and trust onlineWhy social media is retention — not acquisitionHow to turn weekly newsletters into powerful marketing assets⏱️ Timestamps00:00 Introduction to Restaurant Marketing02:51 The Journey of an Expert Burger Taster05:45 The Evolution of Restaurant Discovery08:22 Consumer Behavior in Restaurant Selection11:34 The Importance of Listings Management14:18 Challenges in Restaurant Marketing17:10 Strategies for Visibility and Engagement20:05 Consistency in Marketing Efforts24:09 Conclusion and Resources🔗 ResourcesRead Uberall's report about the restaurant industry: https://get.uberall.com/lpo-report/Get free LPO Certification at academy.uberall.comSubscribe to Rev’s weekly LinkedIn newsletter: restaurantsgrow.tv