🎥 In this episode of the Local Marketing Beat Podcast, we sit down with Jonny Gilpin, SEO Manager at schuh, to explore the strategies and insights behind schuh's highly successful approach to local SEO and location marketing in the UK and Ireland. Jonny reveals the tools, techniques, and thought processes that have significantly improved their online-to-offline customer journey, optimized store listings, and boosted their visibility across digital platforms.🔔 **Don't forget to subscribe and leave your questions in the comments!**⏰ **Timestamps:**0:00 - Introduction to Jonny Gilpin & schuh3:01 - Importance of location marketing4:30 - Driving online consumers to physical stores6:27 - Managing 120+ stores and directory challenges7:49 - Strategic optimization of store locator pages10:35 - Using AI in content strategy12:47 - The importance of customer reviews15:06 - Leveraging data for local SEO17:06 - Biggest challenges in managing store information18:18 - Successfully opening new store locations20:06 - Key results and analytics from Schuh’s local SEO efforts21:56 - Actionable insights for retailers & marketers24:04 - Future opportunities and leveraging business data27:01 - Wrap-up and connect with Jonny🔗 **Check out schuh's Case Study With Uberall:**https://uberall.com/en-us/customers/schuh-steps-ahead-with-uberall-how-local-seo-drives-real-world-impact🔗 **Check out Schuh:**https://www.schuh.co.uk📌 **Connect with Christian Hustle:**https://www.linkedin.com/in/christianarriola/📌 **Connect with Jonny Gilpin:**https://www.linkedin.com/in/jonny-g-43b7198a/#LocalSEO #LocationMarketing #DigitalMarketing #RetailSEO #Uberall #schuh #retailindustry Visit us at: uberall.com