Welcome to The Local Marketing Beat, brought to you by Uberall!In this episode, Christian Hustle is joined by SearchLab COO and renowned SEO expert, Greg Gifford, for an in-depth discussion on the latest local SEO trends and insights from top industry conferences like BrightonSEO. If you’re in the world of local marketing or you're a marketer at a multi-location brand, this conversation is a must-watch.💡 Key Takeaways: • The Impact of Google’s New Review Policies: Learn about Google’s recent rollout in the UK, where businesses caught using unethical review practices face major repercussions, and why this could soon affect businesses globally. • Local SEO Strategies for 2024: Discover Greg's top local link-building strategies and why it’s crucial to adapt your approach when optimizing for local search. • Real-World SEO Insights: Hear how even basic SEO principles can make a big difference in regions where local SEO is still developing. • AI in Digital Marketing: Insights into how AI tools are evolving from content generators to process enhancers, allowing marketers to work smarter, not harder.🔍 Whether you’re an SEO professional, a business owner, or a digital marketing enthusiast, this episode is packed with expert advice to boost your local SEO efforts and enhance your marketing strategy!🌐 Want to stay on top of location marketing trends? Visit uberall.com for more resources and solutions to optimize your business’s digital presence.🤝 *Connect with Christian Arriola on LinkedIn*: / christianarriola 🤝 Connect with Greg Gifford:Twitter: @GregGiffordLinkedIn: Greg GiffordSearchLab Blog: searchlabdigital.com/blog⌚️ Timestamps: 0:00 - Introduction to The Local Marketing Beat and Guest Greg Gifford 1:03 - BrightonSEO UK Recap: Surprising Updates and New Review Policies 5:47 - Navigating FTC Review Regulations and Ethical Practices 15:49 - AI in SEO: The Role of Tools Like ChatGPT and Process Efficiency 23:19 - Proven Local Link-Building Techniques for 2024 31:00 - Reviews and Reputation Management: Strategies That Work 36:00 - The Movie That Best Represents SEO: Greg’s Take 37:17 - Where to Find Greg and Final Thoughts👍 Like this video and subscribe for more expert insights into local marketing and SEO!#LocalSEO #BrightonSEO #DigitalMarketing #ReviewManagement #LocationMarketingVisit us at: uberall.com