In this episode of Local Marketing Beat, Christian Hustle chats with Partho Ghosh, VP of Product at Uberall, about how brands can prepare for the new age of AI-driven search. From optimizing structured data to navigating trust in generative AI results, Partho shares practical insights on what marketers must do now to stay visible and competitive. They explore AI discoverability trends, the shifting local customer journey, and how Uberall's own AI assistant, Ubi, is designed to simplify and supercharge local marketing. The conversation also explores the LPO (Location Performance Optimization) framework, the role of emerging platforms like Bing and Reddit, and the future of search behavior. 🔗 Learn More and Level Up with Uberall Academy:📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices:💡 https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization:📍 https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps00:00 – Intro01:35 – AI’s Impact on Search and the Local Funnel04:30 – What Matters Most to AI Search Engines06:54 – Trusting AI: Risk vs. Reality09:00 – New Channels You Shouldn’t Ignore11:04 – LPO and Uberall’s Strategic Framework14:06 – What UB-I Is and Why It Matters17:33 – AI-Powered Content & Review Management20:17 – Where Marketers Should Start with AI22:48 – Why Saying "Thank You" to AI Might Help 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/👤 Connect with Partho on LinkedIn: https://www.linkedin.com/in/productpartho/🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #aisearch  #localmarketing  #locationmarketing  #lpo  #seo  #structureddata  #aitools  #digitalpresence   Visit us at: https://www.uberall.com