In this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration.Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding autonomous intelligence across workflows to maintaining human oversight and brand trust, she reveals how Uberall’s UB-I is setting the standard for the AI-native marketing platform.They dive into real-world use cases, the technical challenges of building guardrails for AI, and why brands that adopt early will have an unbeatable head start. The conversation also covers the future of AI search, the evolving customer journey, and how marketers can use agentic AI to scale without chaos.🎥 Watch the UB-I Videohttps://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW🔗 Learn More and Level Up with Uberall Academyhttps://academy.uberall.com🔗 Discover What’s Driving Consumers’ Local Choiceshttps://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en🔗 Discover Location Performance Optimizationhttps://get.uberall.com/location-performance-optimization/⏱ Timestamps00:00 – Intro01:15 – From Automation to Agentic AI02:58 – AI as a Teammate, Not a Task Runner05:26 – Why Agentic Beats Traditional Automation07:12 – From Agentic AI to Orchestration08:24 – Inside Uberall’s UB-I and the Swarm of Agents10:24 – Surprising Use Cases from Early Adopters12:18 – Building Guardrails and Staying On Brand14:27 – Business Impact: Speed, Scale & Consistency15:39 – The Future of AI Search and the Death of the Search Box18:51 – Two Axes of AI Transformation for Marketers20:26 – Final Advice: Lead the AI Shift, Do Not Follow🏢 Follow Uberall on LinkedInhttps://www.linkedin.com/company/get-uberall/👤 Connect with Ana on LinkedInhttps://www.linkedin.com/in/anamartineznassi/🎙️ Connect with Christian on LinkedInhttps://www.linkedin.com/in/christianarriola/#AgenticAI #localmarketing #locationmarketing #LPO #AIsearch #marketingautomation #aitools #digitalpresenceVisit us at: https://www.uberall.com