Mastering Canadian Local Markets: Data-Driven Advertising Insights

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LOCAL EDGE

AdCanada Media

21 episodes

8 months ago

Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry. Host: Shawna Randolph

All content for LOCAL EDGE is the property of AdCanada Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Mastering Canadian Local Markets: Data-Driven Advertising Insights

LOCAL EDGE

25 minutes

1 year ago

Mastering Canadian Local Markets: Data-Driven Advertising Insights

Unlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring campaigns effectively reach and resonate with their intended audiences. We're joined by Jeff Beardsworth, CEO of AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, who will share their insights on using data to target advertisements meticulously across Canadian communities.

Learn about the impact of demographic differences between urban and rural areas and discover the cutting-edge tools that help pinpoint the perfect market segments for your campaigns. Whether you're in the industry or simply fascinated by the power of localized marketing, this episode will equip you with the knowledge to maximize your advertising impact. Tune in and enhance your understanding of data-driven advertising strategies with us on Local Edge!

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca