Exploring the Digital Shift in Canadian News Consumption via E-editions

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LOCAL EDGE

AdCanada Media

21 episodes

8 months ago

Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry. Host: Shawna Randolph

All content for LOCAL EDGE is the property of AdCanada Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Exploring the Digital Shift in Canadian News Consumption via E-editions

LOCAL EDGE

31 minutes

1 year ago

Exploring the Digital Shift in Canadian News Consumption via E-editions

Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption.

This episode offers an in-depth look at the changing landscape of media, especially in small communities across Canada. Today, we discuss a recent study by Totum Research Inc. that highlights a surprising trend: a significant portion of Canadians are turning to e-editions, with digital engagement shaping the future of news.

We're joined by Claude Heimann, President of Totum Research Inc., and Lisa Sygutek, owner of The Crowsnest Herald in Blairmoore, Alberta, and President of the Alberta Weekly Newspapers Association. They share insights on how digital formats are not only preserving but revitalizing local journalism in the digital age. Additionally, Joe Hyrkin, CEO of Issuu, offers his expertise on how digital publishing platforms like Issuu are facilitating this shift, enhancing accessibility, and adding interactive features that enrich the reader's experience.

Hear from the experts about the challenges and opportunities of digital transition, the demographic shifts in readership, and the innovative ways newspapers are engaging with their audiences online. Whether you're an advertiser, a community member, or simply a news enthusiast, this episode provides a comprehensive understanding of the digital evolution in local media.

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This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
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For more information, please visit: www.road55.ca