Hi everyone, Ted Yeatts back with you here from Local Content Marketing in Tampa, Florida. We’ve talked a lot about conquering Google, from the search results page to the Map Pack. But the way our community finds information is evolving again, and the new frontier isn't just a search engine; it's the Answer Engine. Tools like ChatGPT, Perplexity, and Google’s own AI Overviews are not just indexing information like a search engine. They are synthesizing it and giving the user a single, highly confident answer. If a customer asks one of these AI tools, "Who is the best local contractor for kitchen remodels in Palm Harbor?" you want your business to be the one they recommend. The shift to AI as a discovery tool is massive because these systems don't just point the user to a list of ten websites like a search engine. Instead, they perform the research for the user and deliver the singular "best" choice. To be that choice, you need to understand where the AI gets its confidence and shift your strategy accordingly. The first and most critical point is that AI models are trained on publicly available data. For current information and real-time local expertise, they lean heavily on Google's core index and verified business information. This means all your traditional local SEO efforts like your Google Business Profile and your high review rating are more important than ever. AI is essentially cross-referencing all sources that vouch for you. If your Google Business Profile is incomplete, or if you have sparse reviews, AI won't trust the data enough to use it. So, you must ensure your Google Business Profile is complete and verified. AI systems are programmed to filter out noise and recommend sources with the highest E-E-A-T which stands for Experience, Expertise, Authority, and Trust. So, you need to actively build your body of work proving this. Experience, expertise and authority can be built with blog posts and podcasts, but trust requires validation by other trustworthy sources. One of the most powerful ways you can do that is through high-quality local backlinks and citations. When a trusted, authoritative local entity, like the Tampa Chamber of Commerce, a local news station, or a community non-profit links to your website, AI notes that as a significant vote of confidence. AI trusts data that is validated by multiple, independent, and high-authority sources. You need to actively pursue opportunities to get mentioned and linked to by established names in the Tampa area. Think beyond a simple directory listing and aim for strategic partnerships that lead to editorial links and citations. On the more technical side, it’s important to understand that AI tools thrive on clarity and structure. Unlike a human browsing results, AI is looking for an exact, factual answer. This makes the specificity of your local entity information non-negotiable. You must ensure your NAP (Name, Address, Phone number) consistency is flawless across your website, Google Business Profile, and every directory. AI runs a sophisticated verification check to see if your data is uniform. Any inconsistency introduces doubt, which AI could use to pass over your business for one with cleaner data. Furthermore, your website should use structured data, or Schema Markup, to explicitly tell AI what your service areas and unique selling propositions are. You can use Schema to literally tell AI that you are a "plumber serving the South Tampa area" who specializes in "tankless water heater installation." This structured information removes any ambiguity and increases AI’s confidence in recommending you for a hyper-specific query. When it comes to content creation, AI is much less interested in keywords than it is comprehensive knowledge. Your content needs to be structured to address the same kind of questions your prospects would ask in a complete, authoritative manner. So, focus on question-based content that goes deep into a topic. Use question-based headings for each major section of your content, followed immediately by a concise, authoritative answer, before diving into the detail. This format allows AI to easily extract the definitive answer snippet it needs for its recommendation. Remember, you are now writing content to educate both the human reader and the sophisticated AI system. Getting recommended by AI tools is about making your business the most authoritative, best-reviewed, and most specifically detailed option in your community. When you achieve that level of validation, the AI systems have no choice but to confidently send customers your way. If you’d like to discuss how to do that for your business, reach out to me using the contact information in the show notes. Until next time, this is Ted Yeatts reminding you that local content builds trust, and trust builds business.