Rebecca Richardson @the.mortgage.mentor  —better known to many as The Mortgage Mentor—returns to Loan Officer Life for a deep dive into how social media has transformed the way loan officers build trust, generate business, and establish a personal brand.When Rebecca first joined me on the show nearly three years ago, the idea of mortgage loan officers becoming influencers on Instagram, TikTok, or LinkedIn was still a curiosity. Today, it’s a proven strategy. Rebecca shares what has changed in the last 12–18 months, why follower count matters less than storytelling, and how she now drives a third of her production directly from organic social media.We explore:Why social has become the new “business card” for validationThe rise of “quiet content” and how LOs can leverage carousels, stories, and personal postsWhy video still builds unmatched connection—and why it doesn’t need to be polishedHow to overcome fear, perfectionism, and corporate compliance constraints when postingThe ROI Rebecca sees from long-tail engagement, where clients transact 12–36 months after first finding her onlineRebecca also opens up about coaching new LOs, helping them move from surface-level product talk to authentic, human connection. As she says, it’s not too late to start—and consistency over time compounds into results.Whether you’re new to content creation or looking to refine your strategy, this episode is packed with practical advice and encouragement from one of the OGs of social selling in mortgage.