What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth. Speakers: Jennifer Ramsey, Co-founder and Principal, Stage LLC Megan Senese, Co-founder and Principal, Stage LLC Shannon Tatro, Associate Director of Business Development, Munger, Tolles & Olson Megan Senese is co-founder and principal of Stage LLC. After six years of working with Jennifer Ramsey, they took the leap to launch their own legal marketing and business development company. Active in LMA, Megan co-chairs the New York Small Firm Shared Interest Group (SIG). Together with Jen, she co-hosts a podcast called “So Much to Say: A Legal Podcast for People,” bringing candid and human conversations to the legal world. Jennifer Ramsey is co-founder and principal of Stage LLC. After six years of working with Megan Senese, they took the leap to launch their own legal marketing and business development company. Active in LMA, Jen is program chair for the Southern California Local Steering Committee. Together with Megan, she co-hosts a podcast called “So Much to Say: A Legal Podcast for People,” bringing candid and human conversations to the legal world. In her current role as associate director of business development at Munger, Tolles & Olson, Shannon Tatro is a key driver of the firm’s business development efforts and leader of specific client development initiatives, where she utilizes insights gained through 25+ years in client service roles to provide guidance with the client experience in mind. She enjoys mentoring the next generation of legal marketing professionals and currently serves as Co-Chair of LMA’s Client Value SIG.