Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the midst of a politically charged environment, more law firms find themselves compelled to speak out, placing communication managers in the crucial role of fostering cohesion amid turmoil when conveying firm news. This session aims to equip communicators with the tools to ensure that law firm messages transcend divisive lines and resonate with the broad coalition of your client audience. Practical examples will be provided to guide communicators through the navigation of messages in this challenging context. This podcast builds upon the learning from the PR SIG webinar The Dilemma of Law Firms: To Speak or Stay Silent? Speakers: Michelle Calcote King, Principal and President, Reputation Ink Traci Stuart, President and CEO, Blattel Communications ​Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.