In law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, encourages innovation and ethical practices and impacts how clients are served. In partnership with the Practising Law Institute (PLI), this episode of the LMA Podcast shares how legal marketers and business development professionals can help drive the cultural changes necessary to impact the change needed to attract, retain and grow the talent they need to survive. Speakers: Deborah Farone, Founder and Marketing Strategy Consultant, Farone Advisors Allan Schoenberg, Chief Communications Officer, Vinson & Elkins Relevant Links: To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course "Law Firm Culture: How to Develop and Sustain One to Support Stellar Retention, Client Growth and Work Product" prior to listening to this podcast. About this Collaboration: LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.