A new podcast looking at the reality, the highs and the lows, of running a small business.
Do you run a small business? Where do you go to find advice, or just somewhere you can hear others relate to the rewarding yet often overwhelming journey that is owning and running a small business?
We’re Ben, Ben and Laura and we’re all small business owners at different stages in our own small business journey. Since we started hanging out we discovered that we’ve got so much in common when it comes to running our businesses, and yet we’re having conversations together that we weren’t hearing anywhere else.
So we thought, why not have those conversations ourselves and share them?
We want to talk frankly and openly about our experiences of running a small business: the good, the bad, the strange, the stuff no one tells you when you’re starting out and the things we all go through and want to talk about more.
It’s not all ‘hustle’ and hanging out with the entrepreneur crowd, it’s often working out how to get business through the door and make sure you’re not alienating your entire family in the process!
So if you’re running a small business then join us. Listen and let us know what you think!
Hosted on Acast. See acast.com/privacy for more information.
A new podcast looking at the reality, the highs and the lows, of running a small business.
Do you run a small business? Where do you go to find advice, or just somewhere you can hear others relate to the rewarding yet often overwhelming journey that is owning and running a small business?
We’re Ben, Ben and Laura and we’re all small business owners at different stages in our own small business journey. Since we started hanging out we discovered that we’ve got so much in common when it comes to running our businesses, and yet we’re having conversations together that we weren’t hearing anywhere else.
So we thought, why not have those conversations ourselves and share them?
We want to talk frankly and openly about our experiences of running a small business: the good, the bad, the strange, the stuff no one tells you when you’re starting out and the things we all go through and want to talk about more.
It’s not all ‘hustle’ and hanging out with the entrepreneur crowd, it’s often working out how to get business through the door and make sure you’re not alienating your entire family in the process!
So if you’re running a small business then join us. Listen and let us know what you think!
Hosted on Acast. See acast.com/privacy for more information.
In this episode of 'Living the Small Business Life' podcast, Laura, Ben and Ben discuss the interconnectedness of branding and reputation for small businesses.
We explore personal experiences with branding, including how a recognisable brand can spark memories and influence customers' buying decisions. Drawing on our own (mis)adventures in coming up with branding for our businesses, we also look at the challenges faced in maintaining consistency across various platforms.
We also chat about how Google reviews can affect business reputation and the necessity for businesses to manage online perceptions. How does your branding help (or hinder?) in recruitment, how does customer feedback shapes business strategy, and how can you leverage referrals and case studies?
00:00 Welcome to the Podcast
00:10 Understanding Branding and Reputation
01:28 The Role of Consistency in Branding
02:03 The Evolution of Business Logos
05:02 Branding in the Real World
07:56 The Importance of Professionalism
15:05 Consistency Across Platforms
18:33 Customer Feedback and Reputation
28:52 Handling Negative Reviews
30:27 Responding Professionally to Criticism
33:14 Dealing with Fake Reviews
35:33 Importance of Customer Referrals
36:30 Effective Use of Case Studies
39:47 Website Optimisation for Better Leads
42:58 Fun Branding Questions
49:23 Dream Collaborations
53:38 Conclusion and Call for Guests
Hosted on Acast. See acast.com/privacy for more information.