If there is a question I get via email a lot, it's about SEO and ranking high in search results. It usually goes something like this, "Mike, we aren't ranking well for <Term>. Why not?
Somehow they expect a simple explanation and an easy fix. If it were that easy, everyone would be doing it and competing for top ranking! It's not SEO and ranking high on Google is complex...and changing. What worked last year is not guaranteed to work well this year. In this podcast, I dive into the trifecta of key things that need to be looked at to rank well.
Full Blog Post episode on SEO and Google Ranking >