In this episode of Living in a Material World, host David Pirrotta interviews Ksenia and Anna, the founders of Bur Bur  Hair Care. They share their inspiring journey from childhood friends to successful entrepreneurs, detailing how a family recipe evolved into a thriving hair care brand. The conversation covers the challenges they faced in launching their product, the importance of understanding their customer base, and their innovative approach to hair and scalp care. They also discuss their product expansion and the significance of natural ingredients in their formulations. They share insights on their product usage routines, the upcoming launches of new products, and the significance of community engagement in their brand's success. The duo reflects on their entrepreneurial journey, the inspiration they draw from their customers, and their commitment to empowering others through their story.