In the final episode of the first season of Storyline, Devashish Sharma, Country Head, Wattpad India shares his thoughts on the importance of long-form content, marketing to GenZ and how user-generated content plays an important role in brand building. He also shares how brands have innovatively been using Wattpad to connect with an engaged set of audience.
With the fourth episode of Storyline, we bring you a highly engaging conversation with Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers, Ogilvy India who have been at the heart of some of the best work to come out of the agency in the past few years. They walk us through their storytelling journey and how they have evolved as storytellers along with the transformation in mediums. They also share a few tips for marketers to get it right in today’s cluttered marketing ecosystem.
In the third episode of Storyline, we catch up with Sonal Mishra, Associate Vice President- Marketing, Unacademy who takes us behind the scenes of some of the best content marketing pieces the edtech platform has brought to life in the past few years. She also tells us how Unacademy has been consistently able to tell stories that are relatable and relevant.
In the second episode of Storyline, the maverick Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett shares his storytelling journey and how he has evolved as a storyteller, with the evolution of mediums and consumers. He also tells us how the role of the creative process has now evolved from being storytellers to becoming problem-solvers.
In the first episode of Storyline, we speak to PG Aditiya, Chief Creative Officer, dentsu Webchutney and Pooja Manek, Creative Director, dentsu Webchutney Bengaluru on how new mediums have impacted and transformed copywriting and storytelling and what it takes to craft clutter-breaking campaigns in today’s world where the audience isnt the easiest to please.
As one of the earliest innovators in the FinTech space, Paypal has been at the heart of significant advancements. In this episode of Tech Unbound, Guru Bhat, VP Omni Channel & Customer Success, GM – PayPal India drops in to chat about how the company is rethinking security and innovations for the years to come. Prabhjote Gill and Ashwin Raghunath from the Business Insider team speak to Guru to understand how he us steering the company through the transformations compelled by 2020.
The Chief Risk Officer is changing the way companies think and operate in the post-COVID world. With uncertainty now being the norm, Chief Risk Officers are now called upon to ascertain the roadmaps that companies need to adopt for business continuity and forecasting challenges that enterprises need to be cognisant of. However, this is an unenviable task, given the sheer onus that is placed on all things digital in today's world. In this episode of Business Insider India's Tech Unbound, we're joined by Bharat Panchal, CRO - India, Middle East & Africa at FIS to talk about emerging trends in cyber threats and staying secure in these uncertain times.
How did 2020 change the future of on-prem infrastructure? And how did Infosys reengineer itself to future align itself with the way the world was transforming? In this episode of Tech Unbound, we're jooined by Narsimha Rao Mannepalli. Narry's the Executive Vice President, Head of Cloud & Infrastructure Solutions and Infosys Validation Solutions and he joins Ashwin Raghunath to discuss cloud, AI/ML and the tech landscape. Listen in!
CISCO powers a large component of the infrastructure the powers the global internet. But 2020 brought about a year where the spotlight brightened on all things related to connectivity. How do the minds that steer this global conglomerate read the 'pandemic year', and how are they aligning themselves for the coming year. Anand Patil, Director, Systems Engineering, for Cisco India and SAARC joins Tech Unbound for a chat!
As the country slid into the lockdown, companies like Dunzo helped maintain a semblance of normalcy with their operations. In this episode of Tech Unbound, Dunzo's co-founder and CTO, Mukund Jha speaks to Tech Unbound about how the company worked amidst the crisis and what next from their tech stack! Listen in...!
How did Dell, one of the world's largest purveyors of enterprise computing systems grapple with the pandemic crisis and reengineer their operations, not just for themselves, but also their clients? Sheenam Ohrie, VP of Enterprise, Data and Mobility Engineering at Dell India joins us for a chat on Tech Unbound.
For a digital-first company like Flipkart, how was the ops impacted during the lockdown? And why is the company still betting on on-prem over cloud? Join Tech Unbound as we chat with Flipkart's CTO Jeyandran Venugopal.
From prepping the business to manage IPL ticketing to scaling down in the wake of the pandemic, PayTM Insider has been through one roller-coaster of a ride. How did the company grapple with the umpteen blind corners that the lockdown threw at them? Neehar Venugopal, the CTO plugs in for this conversation.
Life changed for Koo after Prime Minister Narendra Modi highlighted the vernacular micro-blogging app Koo in his monthly dispatch - Mann ki baath. Founder Aprameya Radhakrishna and CTO Nishant tell us what happened behind the scenes.
With the country slowly returning to a state of "unlock", how ready is India for the next phase of the return to normalcy? Sriram Iyer, Chief Editor - Business Insider India is in conversation with Dr. Marcus Ranney, GM - Thrive Global India, Dr. Gautam Bhansali, Chief Co-ord for with the BMC for Mumbai's private hospitals, Dr. Sanjeev Bagai, Chairman - Nephron and Deepak Shenoy, Founder - CapitalMind. Listen in!
India's MSME might be powering her economy, but given the current COVID situation, they are in need of help. How should the country's micro, small and medium enterprises navigate through the current crises? Join Sriram Iyer, Chief Editor - Business Insider India in conversation with Sunil Daga, Sr. EVP and Head Business Lending Solutions - Kotak Mahindra Bank, Anupam Prasad, Founder & Managing Partner - AP Law Chambers, Bhavna Doshi, Independent Consultant & Former Partner - KPMG India & Gulshan Bakhtiani, Founder & Director - Wellness Forever Medicare.
What will it take for India Inc. to win in the post-COVID world? Business Insider spoke to the leading thought leaders on their PoV! Listen to this star-studded episode. Catch Sriram Iyer, Chief Editor. Business Insider India in conversation with Ekta Kapoor, Joint MD - Balaji Telefilms, Ritesh Agarwal, CEO - OYO, Rajeev Talwar, CEO - DLF, Debjani Ghosh, President - NASSCOM, Ashish Chauhan, MD & CEO - BSE, Dr. Mukesh Aghi, President & CEO - USISPF and Sunjoy Joshi, Chairman- ORF.
With the onset of the Monsoons, vector-borns diseases are on the rise. What can we do to curtail their rise? Dr. Marcus Ranney,
GM - Thrive Global India is joined by Sunil Kataria, CEO - India & SAARC, Godrej Consumer Products Ltd., Neeraj Jain, Country Director - India, PATH, Dr. Kaushik Sarka, India Technical Lead - Malaria No More, Ruchira Dar Shah, Founder & CEO - First Moms Club and Dr. Bhupendra Tripathi
Country Lead - Elimination Programmes, NTD at Bill & Melinda Gates Foundation in this discussion.
With the global pandemic situation pressing India to relook its labour laws, should the country change the framework without providing adequate security for the under privileged? Gurcharan Das, Author, Commentator and former-CEO, P&G speaks to Sriram Iyer, Chief Editor - Business Insider India.
Kiran Mazumdar-Shaw, Chairperson - Biocon and Dr. Ramanan Laxminarayan, Founder & Director - Center for Disease Dynamics, Economics & Policy (CDDEP) speak to Business Insider's Sriram Iyer on how India should approach healthcare issues in the post-COIVID world.