Retainer Clients - The Key to STABILITY and SCALING

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Live to Create with Gordon Ly

gordon ly

25 episodes

1 day ago

The Live to Create podcast is for creatives who want to learn more about business and go full-time doing what they love. Whether you're a photographer, filmmaker or other service-based entrepreneur, this podcast will teach you how to scale a profitable business. This podcast is hosted by Gordon Ly, creative entrepreneur, photographer and videographer. He has scaled his company, LYVISUALS, to six-figures within his first 2 years of starting business in 2017. Gordon now educates and gives back as much value as he can to help other creatives make their passion their paycheck.

Entrepreneurship

Business

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All content for Live to Create with Gordon Ly is the property of gordon ly and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Retainer Clients - The Key to STABILITY and SCALING

Live to Create with Gordon Ly

16 minutes 50 seconds

11 months ago

Retainer Clients - The Key to STABILITY and SCALING

In this episode, we’re tackling one of the biggest game-changers for freelancers and creative business owners: retainer clients.

If you’re stuck hustling for low-budget, one-off projects with no stability, this episode is for you. Learn why retainer clients are the foundation of a profitable, scalable creative business—and how to land them.

What You’ll Learn:

The problem with relying on low-budget, one-off projects and why they’re holding you back.
What a retainer client is and how to transition from one-off work to long-term partnerships.
A real example of a $5K/month retainer package and how it can transform your business.
Actionable steps to find and close retainer clients that align with your skills and expertise.

Key Topics:

Why Retainer Clients Are Essential: Predictable income, deeper relationships, and the ability to scale without burning out.
What a Retainer Looks Like: A $5K/month example for an 8-figure e-commerce brand needing UGC, ad content, and creative strategy.
How to Pitch and Land Retainers: Start with a one-off project, over-deliver, and transition to a monthly agreement.
Financial Stability and Growth: Retainers give you the freedom to pay yourself more, invest in your team, and focus on long-term goals.

Special Announcement: Creative Business Lab Is Here!
🚀 Creative Business Lab launched last week, and the response has been incredible! 🚀

This digital course is helping creatives like you transform their businesses. From freelancers leaving their 9-5 jobs to agency owners making $100K+ per month, the Creative Business Lab community is packed with people ready to scale their businesses and build a stable, profitable future.

Join the community that’s changing the game:

Creative Business Lab

Weekly Challenge:

Identify 3 potential clients in your network or niche who need consistent content.
Pitch a one-off project to one of them this week.
Propose a retainer agreement based on their needs and how you can consistently help them grow.

CTA:
Take a screenshot of yourself listening to this episode and share it on Instagram! Tag me (@gordonly) for a chance to win a FREE Bold Proposal Template, perfect for pitching and closing retainer clients with confidence. Let’s see who’s tuning in!