
In this episode of Live Lead Last, James sits down with neuroscience coach and former entrepreneur George Haymaker II to unpack the deep connection between the brain, identity, and lasting personal transformation. George shares his powerful journey from decades of addiction to a life of purpose, and how the science of neuroplasticity can help anyone—leader or not—rewire destructive patterns, overcome limitations, and build a new future.
Whether you’re battling burnout, stuck in unhelpful habits, or simply ready to grow, George’s story and practical insights will help you see change through a different lens: it’s not about willpower—it’s about becoming the person you were created to be.
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