Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.
Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.
Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.
We leave no topic untouched.
PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.
But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.
Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.
Now with that, get ready, grab a notepad & let’s get into the good stuff!
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Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.
Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.
Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.
We leave no topic untouched.
PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.
But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.
Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.
Now with that, get ready, grab a notepad & let’s get into the good stuff!
Sales Strategies for Cybersecurity with Alice Shaaf
Live Better. Sell Better.
33 minutes 2 seconds
1 year ago
Sales Strategies for Cybersecurity with Alice Shaaf
Embark on a journey into the world of cybersecurity sales with me and Alice Schaff, a seasoned professional with extensive experience in sales and marketing within the cybersecurity industry.
Delve into the intricacies of selling cybersecurity solutions as Kevin and Alice explore:
- Strategies for adapting to a new industry and market, including learning from industry experts and attending conferences to stay abreast of the latest developments.
- The importance of building trust with inherently skeptical prospects by leveraging personal networks and emphasizing credibility.
- Various tactics for generating referrals and creating a flywheel effect in customer acquisition, from leveraging pricing negotiations to attending events with customers.
- The significance of understanding job requirements and personal goals to establish rapport and connect cybersecurity solutions with the needs of prospects.
Discover Alice's insightful advice for living better, including practices such as exercise, gratitude, mindfulness, and setting intentions, which transcend industry boundaries and contribute to personal well-being.
Don't miss this engaging conversation filled with practical strategies and valuable insights that can be applied not only in cybersecurity sales but across various industries. Tune in now and unlock the secrets to success in sales and living better!
The key moments in this episode are:
0:00:00 - Intro
0:01:17 - Adapting to Cybersecurity Challenges
0:03:11 - Learning from the Audience in a New Industry
0:04:36 - The Importance of Humility in New Markets
0:05:17 - Effective Strategies for Engaging with Customers
0:08:31 - Building Trust in Outbound Sales
0:11:03 - Leveraging Customer Networks in Cybersecurity
0:12:50 - Using Referrals in Pricing Negotiations
0:14:49 - Building a Team for Cybersecurity Sales
0:18:58 - Leveraging Customer Events for Business Success
0:21:46 - Using Large Conferences to Attract Customers
0:22:38 - Building Rapport in the Cybersecurity Sales Process
0:25:08 - Using Certification as a Conversation Starter
0:25:57 - Connecting Cybersecurity to Personal Goals in Sales
0:29:15 - The Importance of Taking Care of Yourself for Better Sales
Live Better. Sell Better.
Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.
Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.
Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.
We leave no topic untouched.
PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.
But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.
Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.
Now with that, get ready, grab a notepad & let’s get into the good stuff!
