The phrase "Run, Heifer, Run started as a lighthearted jab between friends when the RHR founder, Melissa Kahn, first started training for marathons and triathlons. For founder Melissa Kahn, the heifer spirit started very young. A lifelong food addict, Melissa remembers the moment she started self-loathing, She was only eight when she went swimming after eating a delicious plate of chicken thighs draped with buttery skin, typical of the rich Jewish food her family enjoyed. She hadn't finished licking her fingers clean before her grandmothers sister scooped her up to spend the rest of the day at the community lap pool. Check out her website for more at www.runheiferrun.com