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Conversations with groundbreaking researchers from Northeastern University. We connect what’s going on in their labs to what’s going on in your life.
We’ve all made decisions in the heat of the moment. But think of a time when that decision was a purchase—do you regret it? Statistically, probably not. This research shows that customers who shop while angry are more likely to be satisfied. So, yes, getting those new shoes could literally be “all the rage.”
In this episode, we talk to Alexander DePaoli (associate teaching professor of marketing).
Litmus
Conversations with groundbreaking researchers from Northeastern University. We connect what’s going on in their labs to what’s going on in your life.
