Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands

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Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands - MichaelAaron Flicker

Listen to Variety of Full Audiobooks in Fiction & Literature, Classics

5 hours 14 minutes 59 seconds

1 month ago

Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands - MichaelAaron Flicker

Listen to this audiobook in full for free on
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Title: Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands
Author: MichaelAaron Flicker
Narrator: Matt Reeves
Format: Unabridged
Length: 5:14:59
Language: English
Release date: 09-30-2025
Publisher: Harriman House
Genres: Business & Economics, Marketing & Advertising, History, World

Summary:
'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.