► More Episodes https://linktr.ee/liquidityandliquor ► About The Guests Ray Urdaneta is Chief Executive Officer at Monat Global. A second-generation direct-sales entrepreneur, Ray followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination. With a degree in International Business, Ray co-founded ALCORA GROUP and now guides MONAT’s success as CEO. MONAT is currently a privately held company, however public estimates of revenue indicate they are well over the $800m dollar mark in revenue as of 2021. ► Show Links https://www.instagram.com/ray.urdaneta/ ► Talking Points 0:00 - Intro 4:52 - Why you have to break out of your comfort zone. 13:07 - MLM… you’re selling a business, not a product. 22:41 - Dealing with negativity and bad press. 33:17 - If you could do anything differently, would you? 37:10 - How to fire properly. 43:52 - How do you know if you’re hiring the right person? 47:51 - Having a finger on the pulse of your industry. 54:15 - Overcoming massive failures. 56:41 Bringing the family into the company. 1:02:20 - Why does MLM get a bad name? 1:07:51 - How to stand out in a crowded market. 1:10:45 - The biggest mistakes Ray made early on when he first started his company. 1:16:22 - What would you tell somebody who feels like giving up? 1:22:14 - Don’t lie to yourself. 1:24:50 - Don’t disrupt your life with negative thoughts. #monat #rayurdaneta #podcast Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy