Liquid Death announces an exciting new partnership set to shake up the beverage industry. However, the brand also faces backlash over a failed celebrity collaboration, prompting a public apology. We examine the implications of these developments for Liquid Death's edgy image and future growth.Sources:https://spicypulp.com/2024/06/12/liquid-death-finds-a-new-partnership-with-the-deep-ahead-of-the-boys-season-four/https://www.campaignlive.com/article/1876602Outline:(00:00:00) Introduction(00:00:34) Liquid Death Announces New Partnership and Apologizes for Failed Celebrity Collaboration