In an unprecedented move, Liquid Death is offering one lucky winner the chance to win their very own private jet or $250,000 in cash. We examine this audacious marketing ploy and what it means for the brand's growth and the beverage industry as a whole.Sources:https://www.looper.com/1586943/liquid-death-jet-giveaway-blasts-pepsi-commercial/https://www.scrippsnews.com/business/company-news/want-to-win-your-own-jet-or-a-briefcase-full-of-250-000-heres-howhttps://foodsided.com/posts/liquid-death-jet-giveaway-01hye9j92g32Outline:(00:00:00) Introduction(00:00:35) Liquid Death Launches Unprecedented Giveaway: Win a Real Jet or $250,000 Cash