Liquid Death BioSnap a weekly updated Biography.
Liquid Death has been making waves in the beverage world over the past few days with a mix of marketing stunts, legal drama, and business expansion that's keeping the brand firmly in the spotlight.
The biggest headline grabber came from a viral incident reported by multiple outlets where YouTuber Trevor McNally, who has nearly four million subscribers, managed to break into a Proven Industries lock worth one hundred thirty dollars using nothing but a can of Liquid Death water. The video, which has racked up over ten million views, showed McNally cracking the lock in seconds with metal from the aluminum can. Proven Industries was not amused and actually attempted to sue McNally over the demonstration, which really backfired on them publicity wise but gave Liquid Death some serious street cred.
On the partnership front, MediaPost and AOL reported that Liquid Death teamed up with Kylie Kelce, who is currently nine months pregnant with her fourth child, for a cheeky campaign called Kegs for Pregs. The promotional video shows Kylie at a bar downing Liquid Death Still Mountain Water while promoting limited edition five liter kegs designed to help pregnant women stay hydrated. The campaign, which launched in March, sold out almost immediately at twenty dollars per keg, and Liquid Death became the exclusive sponsor of Kylie's Not Gonna Lie podcast for the entire month.
CFO Magazine revealed on October twenty first that Liquid Death brought on a new chief financial officer named Ricky Khetarpaul, who is tasked with guiding the company's bold expansion into energy drinks while keeping growth efficient and disciplined. This signals the brand is serious about diversifying beyond its core canned water products.
The company also continues to navigate trademark battles, with Indie Law covering ongoing litigation with Death Wish Coffee over branding rights. Death Wish sued Liquid Death in California over trademark applications for coffee related names like Deathuccino, claiming consumer confusion given both brands edgy death themed aesthetics.
Meanwhile, a satirical press release from Echo Water made the rounds claiming they performed the worlds first beverage resurrection on Liquid Death through hydrogen infusion technology, though this appears to be promotional humor rather than actual news.
Get the best deals
https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI
