Join Katie Kuffel and Brett Nowak as they discuss all things mobile gaming! You’ll hear us talking with some amazing folks who give insight on strategies, trends, and features impacting the industry, as well as their two cents on best practices, concerns, and advice.
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Join Katie Kuffel and Brett Nowak as they discuss all things mobile gaming! You’ll hear us talking with some amazing folks who give insight on strategies, trends, and features impacting the industry, as well as their two cents on best practices, concerns, and advice.
Knowing Your Audience with Matt Penfield, VP of Consumer Insights at Zynga
Liquid and Grit
44 minutes 41 seconds
4 years ago
Knowing Your Audience with Matt Penfield, VP of Consumer Insights at Zynga
We’re joined by Matt Penfield who
has worked in consumer insights for over ten years, utilizing his expertise at top companies like Sony Entertainment, EA, and now as the Vice President of consumer insights at Zynga.
We chat about the importance of understanding how target audiences think, what they desire, and how that information impacts what features and games get released, and when. We dive into Matt’s time at Sony, and ea. And the invaluable experience he gained while there, and also why VR is definitely not the future of gaming , all on this episode of creators at work.
Liquid and Grit
Join Katie Kuffel and Brett Nowak as they discuss all things mobile gaming! You’ll hear us talking with some amazing folks who give insight on strategies, trends, and features impacting the industry, as well as their two cents on best practices, concerns, and advice.
