In this episode of Linking Out Loud, the PR podcast, TikTok SEO expert Jandira Neto joins Rachel McHugh to discuss the evolving role of TikTok in PR and campaigns.

We discuss how TikTok has transformed brand communication from a one-way broadcast into a two-way conversation, and why authenticity has become non-negotiable in the digital landscape. We also look at the metrics of success when running campaigns on TikTok, with engagement, participation, and community interaction replacing traditional PR KPIs, and examine how TikTok has changed expectations in crisis communications by shortening response timelines and empowering consumers to hold brands accountable.

You can find Jandira Neto on TikTok at Bizdira.SEO, where she shares content about TikTok, SEO and marketing. You can also find her on LinkedIn.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

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